11/10/2022 - 18/11/2022 (Week 07 - Week 12)
Ahmad Firas Bin Ahmad Fisal (0345121)
Typography | Bachelor of Design (Hons) in Creative Media | Taylor's University
Task 3: Type Design & Communication
LECTURES
Lectures 1 to 6 are documented in;
Task 1: Exercise 1 - Type Expression & Exercise 2 - Text
Formatting
Task 3:
1. We are required to make visual research on different typeface designs to
find inspiration for creating our own.
2. 5 Sketches are needed with
different variations and options.
3. Digitalisation of the selected
sketches option in Adobe Illustrator before importing it to Fontlab for
further digitalising.
We have to ensure that our typeface design are following the basic
principles of Typography such as;
- Ascender Height
- Cap
Height
- Median Line
- Base Line
- Descender Line
Adobe
Illustrator (AI) Artboard Settings:
- 1000 pt x 1000 pt
Further
AI Instructions:
- X-Height of the design must be at 500 pt x 500 pt
created with the rectangle tool.
INSTRUCTIONS
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| Figure 1.1 - Typographic Anatomy by Chavelli Tsui |
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| Figure 1.2 - Carolingian Miniscule |
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| Figure 1.3 - Cursive Script |
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| Figure 1.4 - LHF Coffee Shop by Dave Correll |
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| Figure 1.5 - Typeface Design (Sketches), Week 9 (25/10/2022) |
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| Figure 1.6 - Guides Creation, Week 9 (25/10/2022) |
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| Figure 1.7 - Construction of the letter 'a', Week 9 (25/10/2022) |
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| Figure 1.8 - Construction of the letter 'e', Week 9 (25/10/2022) |
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| Figure 1.9 - Construction of the letter 't', Week 9 (25/10/2022) |
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| Figure 2.0 - Parts of the Digitalised Fonts with Guides, Week 9 (25/10/2022) |
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| Figure 2.1 [OLD] Letterforms in Baseline Grid (Version 1: Adobe Illustrator), Week 10 (01/11/2022) |
Figures 2.2 and 2.3 show the amendments made to these punctuations adhering to the suggestion made by our lecturer.
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| Figure 2.2 - [OLD] Hashtag, Week 10 (01/11/2022) |
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| Figure 2.3 [OLD] Comma and Period, Week 10 (01/11/2022) |
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| Figure 2.5 - Kerning the letterforms (Version 2: FontLab8), Week 11 (08/11/2022) |
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| Figure 2.6 - Kerning Testing for Poster (FontLab 8), Week 11 (08/11/2022) |
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| Figure 2.7 - Font Information, Week 11 (08/11/2022) |
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| Figure 2.8 - Poster (Space Alignment), Week 11 (08/11/2022) |
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| Figure 2.9 - Poster (Credential Placement), Week 11 (08/11/2022) |
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| Figure 3.0 - Poster (Composition and Font Name), Week 11 (08/11/2022) |
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| Figure 3.1 - Variation #1, Week 12 (15/11/2022) |
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| Figure 3.2 - Variation #2 (Final Variation), Week 12 (15/11/2022) |
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| Figure 3.4 - "Favour" Poster (JPEG), Week 12 (15/11/2022) |
FEEDBACK
Week 7:
General Feedback: Ensure that we don't use an existing font as our main template when attempting to create your own fonts.
Specific Feedback: If Serifs-based fonts are your idea, ensuring that delicate research on the matter to ensure that the Serifs would work and seem balanced is highly important. A set of rules are required to follow when working with Serifs.
Week 10:
General Feedback: Create basic structures of the letterforms as a reference before stylising them. Another healthy practice is constructing the letter 'o' and 'h' before starting any typeface design.
Specific Feedback: A very consistent typeface was created. Few tweaking such as making the Letter 'e' a little connected to have a flow. Punctuations need to be reworked and the vertical strokes of the hashtag should be thinner.
Week 11
General Feedback: Be mindful of the kerning and spacing or the side bearings that you can adjust in FontLab to ensure that the kerning between certain letters isn't too constricted or too spaced out.
Specific Feedback: The typeface is consistent and uniform in style and stroke. The leg of the letters ‘y’ and ‘g’ is great. The only issue with it is crafting issues such as the curvatures of the letters could be smoothened out, and certain areas of the strokes such as in ‘y’ and ‘k’ could be a little thicker to show more technicality. Students also have the tendency to create the arm of the letter ‘r’ a little too long and it’s causing this awkward counter space that is not really pleasing to look at when compared to the other letterforms.
Week 12:
Specific Feedback: Try to focus on showing your crafts (typeface design)
by making them bigger in the poster. Try out different
weights/counter-weights to play around with the composition.
[Work is shown, completed, and approved in class]
REFLECTION
Experience
This final task feels more different to me than our past activities. Those feel more connected with each other. However certain notable rules and principles of typography are being used derived from past exercises which is great because it challenges us to adapt to new applications of the rules to a then-foreign project for us. Having to work with multiple platforms at once is also a great opportunity for us students to expand our bits of knowledge.
Observations
I was also able to observe my own capability of doing typography now compared to the first few weeks of the semester. We were indeed able to look at the nuances of certain typeface designs out there to point out the good and the bad at a beginner's level as was promised by our lecturer. It is a rather interesting experience to have kickstarted this new skill set that would help me in this creative industry.
Findings
I found that creating your own typeface design requires delicate focus and it takes a lot of time in the pre-forming stage because without researching, your design can only go so far. It made me aware of how contrast in strokes makes a huge difference to your work when looking from afar or near. Another important thing is consistency, it determines how well your typeface design is because if it's not cohesive, then it is not a good design work.
FURTHER READING
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